Legacy Fresh Farms
Project Overview + Mission:
Legacy Fresh Farms is a Controlled Environmental Agricultural (CEA) facility serving Oklahoma and other local regions. The mission of Legacy Fresh Farms is to provide healthy, local foods accessible to all people throughout the full calendar year. Legacy Fresh Farms is run by an experienced and knowledgeable founding team including Coach Barry Switzer. The goal of this project was to create a modern logo that provided a fresh take on this new CEA facility in Oklahoma while speaking to Barry Switzer's football legacy.
Services:
Logo design, website design
My Role in This Project:
Logo design
Project Outcome:
The outcome of this project is a modern logo that utilizes thick strokes, implied shapes for visual interest, and fresh earthy colors. It was also important for us to convey the legacy of Barry Switzer's football background in a discrete way. We were able to do this by utilizing football shapes within the fields of the icon design.
See this logo in action: legacyfreshfarms.com
The Process
For Legacy Fresh Farms, my process was dynamic. I began by exploring various sketches, experimenting with different ideas, concepts, and shapes to capture the essence of the brand. One notable aspect was incorporating the shape of a football to honor Barry Switzer's legacy. Through this iterative process, each design element was refined, resulting in a polished logo that seamlessly blends modernity with tradition.
Font & Color Choices
An earthy palette of greens and browns reflects growth and sustainability. A traditional font paired with a modern icon creates a balance between trustworthiness and innovation.
Color Palette
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Final Logos
Primary Logo
Wordmark
Icon
