The Tattooed Illustrator
Project Overview
The Tattooed Illustrator is a brand dedicated to crafting graphic design assets for fellow creators. When creating the brand identity for The Tattooed Illustrator I knew we wanted to characterize by a distinctive vintage aesthetic that reflects the culture of tattoo artistry and the style of tattoo studios.
Roles
Designer: Katie Cataldo
Final Brand Identity
The Tattooed Illustrator’s branding combines vintage Art Nouveau and Art Deco influences through a vibrant color palette of red, pink, yellow, and dark green, paired with vintage-inspired typography. The logo features a hand holding a pencil and a swallow, with additional wordmark and icon variations for use across marketing materials and the website. These elements, along with stars, illustrative patterns, and custom sticker designs, create a cohesive and recognizable brand identity. The business cards feature hand-drawn sketches of the owner’s tattoos, while the back includes a small grid for notes and doodles, adding a personal and practical touch that reflects the creative process.
I am so happy you are here!
Thank you for taking the time to view my portfolio.
