The Tattooed Illustrator
Project Overview + Mission:
The Tattooed Illustrator is a personal brand dedicated to crafting graphic design assets for fellow creators.
Services:
Branding, Print Design, & Web Design
The Outcome:
Through a distinctive vintage aesthetic, I defined The Tattooed Illustrator's brand identity, ensuring it shines brightly amongst others in the field of graphic design. This foundation paves the way for graphic design assets tailored to other designers.
Visit the full site: thetattooedillustrator.com
The Process
Each project begins with in-depth research to understand trends within the project field, target audience, and style exploration for the new concepts. I then dive into sketching, refining ideas into visual concepts. Through playful exploration, I craft each design element. Explore the evolution of my work, from initial sketches to polished creations, including logo, icon, and business card designs.
Font & Color Choices
The Tattooed Illustrator color palette is inspired by Art Nouveau and Art Deco colors. The two primary colors are a vibrant blue and vintage yellow. The chosen font, Stranger, complements this theme with its vintage style, enhancing the brand’s unique identity and ensuring it stands out.
Primary Font
Color Palette
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Final Logos
Primary Logo
Secondary Logo
Wordmark
Illustrated Icons and Patterns
Primary Icon
Swallow Icon
Pencil Icon
Pencil Pattern
Business Card Design
The business card for The Tattooed Illustrator features hand-drawn sketches of the owner’s tattoos, reflecting the personal and artistic essence of the brand. The back of the card includes a small grid, perfect for notes or doodles, adding a practical and creative touch that aligns with the brand’s dedication to fellow creators.
Website Design
The website for The Tattooed Illustrator showcases a comprehensive collection of design assets created by the brand. It incorporates all the fun and distinctive elements from the branding, providing a vibrant and engaging platform that reflects the vintage aesthetic and creative spirit of The Tattooed Illustrator.