The Tattooed Illustrator
Project Overview & Mission:
The Tattooed Illustrator is a personal brand dedicated to crafting graphic design assets for fellow creators.
My Role in This Project:
Branding, print, web design
The Outcome:
The Tattooed Illustrator's brand identity is characterized by a distinctive vintage aesthetic that reflects the culture of tattoo artistry and the style of tattoo studios.
Visit the full site: thetattooedillustrator.com
The Process
This project began with research to understand trends within the field, target audience, and style exploration for new concepts. The process continues with sketching and refining ideas into visual concepts. This showcases the evolution of work, from initial sketches to the final outcome, including logos, icons, and business card designs.
Font & Color Choices
The Tattooed Illustrator color palette is inspired by Art Nouveau and Art Deco colors. The primary colors are a vibrant vintage red, pink, yellow, and dark green. The chosen fonts, Espiritu and Prestige elite Std, compliments this theme with its vintage style, enhancing the brand’s unique identity that aligns with tattoo styles.
Primary Fonts
Body Font
Color Palette
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Final Logos
Primary Horizontal Logo
Secondary Logo
Wordmark
Badge Logo
Illustrated Icons and Patterns
Hand Icon
Swallow Icon
Pencil Icon
Star Icons
Grid Pattern
Business Card Design
The business card for The Tattooed Illustrator features hand-drawn sketches of the owner’s tattoos, reflecting the creativity of the brand. The back of the card includes a small grid, perfect for notes or doodles, adding a practical and creative touch that aligns with the illustrative process.
Website Design
The website for The Tattooed Illustrator showcases a comprehensive collection of design assets created by the brand. It incorporates all the fun and distinctive elements from the branding, providing a user friendly platform that reflects the vintage aesthetic and creativeness of The Tattooed Illustrator.