Mom & Mitchell Foundation

Mom & Mitchell Foundation secondary logo

Project Overview + Mission:
The Mom & Mitchell Foundation is a non-profit organization dedicated to fostering mental wellness and improving outcomes in the treatment of mental health disorders and disease. The foundation was created by Tim Jones in honor of his mother and son, both of whom died by suicide. The goal of this project was to develop a brand and website that conveyed the foundation’s mission while honoring the personal stories behind its creation.

Services:
Logo Design, Web Design

My Role in This Project:
Logo design and web design

Project Outcome:
The final brand and website blend modernity with a sense of compassion, using a calm color palette and thoughtful design elements. The design not only reflects the foundation’s mission but also serves as a beacon of hope and support for those affected by mental health challenges.

The Process

The process begins with gathering the client brief and conducting research to understand their needs and market context. I then develop various logo concepts, which are refined and approved by the client. Once the logo is finalized, I use the approved assets to build the website, ensuring that the design style remains consistent and cohesive throughout.

Moral support friendship

Font & Color Choices

The color palette features harmonious blues complemented by a bright green for standout CTAs. The font is a modern, simple sans-serif, ensuring a professional and clean look for the logo.

Color Palette

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Final Logos

Mom & Mitchell Foundation primary logo

Primary Logo

Mom & Mitchell Foundation secondary logo

Secondary Logo

Mom & Mitchell Foundation wordmark

Wordmark

Mom & Mitchell Foundation icon

Icon

Desktop Individual Page Design

Mom & Mitchell Foundation homepage desktop design
Mom & Mitchell Foundation about page desktop design

Homepage Desktop Design

About Page Desktop Design

Programs Page Desktop Design

Resources Page Desktop Design

Mom & Mitchell Foundation resources page desktop design
Mom & Mitchell Foundation programs page desktop design