Tiny Seed Family Nutrition
Project Overview + Mission:
This branding project was for Diana Rice, a registered dietitian and certified intuitive eating counselor based in Oklahoma City, Oklahoma. Inspired by the resilience depicted in Eric Carle's "The Tiny Seed," our goal was to symbolize growth amidst adversity. Tiny Seed Family Nutrition addresses topics such as food decision-making and societal pressures amplified by cultural and social media influences.
My Role in This Project:
Branding
The Outcome:
The result is a fresh brand identity that brings together modernity, vibrancy, and whimsy. By introducing a contemporary and lively aesthetic, our aim was to impart a sense of optimism to Diana's clientele in confronting the complexities of food and body image. The brand exudes positivity, serving as a beacon of hope and empowerment in navigating what can often feel like a daunting journey.
See the design in action: tinyseednutrition.com
The Process
This branding project started with thorough research to explore trends, audience preferences, and styles. From there, I transition into sketching, refining ideas into visual concepts. Throughout the process, I work closely with the client, accommodating multiple sketching rounds as they further discover their style and refine their preferences. These collaborative efforts ensure the final design truly reflects their vision.
Font & Color Choices
Bright, fun colors and playful fonts make the complex topic of food and body image more inviting and approachable. The branding blends modernity and whimsy.
Color Palette
#F6BA22
#EC1C91
#1F89CA
#5DC6C6
#FFFFFF
#3B3C3F
Final Logos
Primary Logo
Secondary Logo
Icon